Scott Sundheim, CMO at EZCorp

"I had the pleasure of working with Krista for 9 years at RetailMeNot. I was able to watch her grow from being a talented copywriter into an experienced creative director leading high-performance teams.

We collaborated on everything from brand positioning, identity, and architecture to campaign development, content creation, and channel optimization. What I appreciated about Krista is she always brought a strategic POV to the table and pushed for clarity around insights and briefs which saved time and always led to better work and results.

Also, she is a great leader who is able to motivate, inspire and guide her team by leading by example, showing empathy and compassion, and collaborating well with other teams like UX. She has an infectious energy and passion that the broader marketing team fed off and was always learning new creative skills along the way which I loved. Finally, she is friendly, approachable, and a great listener which enabled her to provide top-notch client service to our internal stakeholders. I would highly recommend Krista for senior-level creative roles."

Noelle Buhidar, Global Head of Content at Eventbrite

"I've had the honor and pleasure of working closely with Krista for nearly 10 years at RetailMeNot. Throughout this time, I've watched Krista grow from a Senior Copywriter to RetailMeNot's Creative Director hiring and leading a team of talented visual designers and video producers across deliverables for a variety of stakeholders—both external and internal. Krista joined RetailMeNot in its youth and is responsible for the RetailMeNot visual style, voice and personality that consumers know and love. She built and orchestrated the RetailMeNot Brand Style Book that guides the creative and content across our site. Not only is Krista a creative, innovative force, but she's also strategic and data-driven, always ensuring that her team is equipped with briefs and clear goals before moving to copy and creative. Krista's leadership style can't be matched. She advocates fiercely for her team and challenges them to grow while also demonstrating empathy and genuine care for their well-being. For example, when her team has been loaded with deliverables on a tight timeline, Krista will jump in and design assets herself to ensure deadlines are met, and that no one person feels overburdened. And it's not all work and no play for Krista. She always holds time to pause and celebrate her team's work, which has strengthened their bond and morale. The trust, loyalty and joy her team holds for her is indicative of Krista's impact and leadership. I also have to shout-out that Krista recognized a business need for more video support and made the case to open up a net-new role on her team. She genuinely cares and wants to see our business succeed. She's been a mentor to me and championed for me even though I don't sit on her direct team. Krista is a rare gem whose sparkle helps everyone around her shine brighter. When I think back on my favorite projects at RetailMeNot, they all involve collaborating with Krista. So it goes without saying that I would jump over mountains at the opportunity to work with her for another 10 years—minimum!"

Tracy K Greene, Senior Brand Designer at Swiftly, Inc.

"Even though I worked under Krista, I feel like she was both my manager and my peer. With a background in copywriting, Krista is both an art director and writer. As a copywriter (and me as a designer), we collaborated with each other – we worked seamlessly and creatively, and always open to feedback. She was also the best manager I've ever had. She led our team with inclusivity and kindness and everything fell into place from there. She was our champion and our advocate, and so on top of all timelines (truly wildly skilled at juggling so many creative timelines and initiatives at all times), while always with an eye on the big picture for the company/brand. Krista also has such a passion for personal growth and professional learning and development – often taking courses outside of office hours. I remain in awe of that."

Amanda Carvell, Head of Marketing @ AdBlock

"Krista and I worked closely together at RetailMeNot for over 7 years. We have worked together on numerous campaigns to grow and engage RetailMeNot's consumer base. Krista has a keen understanding for how to elevate the RetailMeNot brand in a voice that speaks directly to consumers. She is a very creative individual who brings forth fun, new, innovation to drive the business forward. On top of that, Krista is a driving force in creating a fun, diverse and easygoing culture, where people are free to be themselves. She is such a pleasure to work with, and anyone would be lucky to have her on their team, as their peer, or as their manager."

Nicole Hildenbiddle, VP of Product Design (UX) and Research at Rue Gilt Groupe

"Krista was my peer on our Creative Marketing team at RetailMeNot and from day one she demonstrated a welcoming, positive, and open-minded attitude. It was essential for our teams to partner closely on design initiatives and she made collaboration easy, fun, and productive. It can sometimes be challenging to draw a line in the sand between product design and creative marketing, which can result in team frustrations and conflict, but Krista understands both disciplines well and knows how to leverage the strengths of each one. I'm very proud of the comprehensive redesign we delivered together for the RetailMeNot product suite (desktop and mobile web, app, email, and browser extension) and I hope I have an opportunity to work with Krista again in the future."

Sarah A. Ruiz, Copywriter at Expedia Group

"Krista was the best manager I've ever had. She's a fantastic team lead -- encouraging, inspiring, and dedicated to providing her people with all the support they needed. She's also a stellar creative who can generate great ideas and prose quickly. I learned so much about creative agency-style brainstorming and copywriting from her. Working for her was an honor and a delight!"

Additional experience

My skills