Organic Social

Restore Hyper Wellness

When I started at Restore, Marketing leadership had put a strategy in place to make our social content far less promotional and instead focus on sherpa-like content that aims to educate, inspire, and encourage clients to take proactive control of their health and have some fun doing it. Today, we are focused on our expertise and science-backed therapies.

Our first peer-reviewed scientific publication is a milestone for the brand and our medical and scientific research team.
Our medical team leads "Know More Do More" webinars, which include open Q&A and address topics that matter to our Members.
Our Wellness Plans are personalized, 30-day plans that allow clients to focus on the issues they want to improve upon.
A stellar video showcasing our October deal of the month.
How to make Thanksgiving relevant to Restore.
Our ingredient spotlights help inform our clients so they're ready for their next IV Drip and IM Shot Therapy session.
An attention-grabbing, playful design for our Instagram highlights.
Buddy the Elf (our videographer) gets in on the holiday fun with 12 Days of Giveaways.
A Halloween treat featuring our favorite Restore therapies. Costumes optional.

Links to the above Instagram posts:

Image 1: RestoreLabs Announces Peer-Reviewed Publication

Image 2: Know More Do More Members-Only Night

Image 3: Wellness Plan: Migraines and Headaches

Image 4: The Perfect Restore Day

Image 5: Thanksgiving Turkey Defrost

Image 6: Glutathione Ingredient Spotlight

Image 7: So Do I Get Naked?

Image 8: Buddy the Elf

Image 9: Lord Vader

The Team

Creative Director: Krista Maloney

Copywriting: Krista Maloney, Jayma Forman

Senior Art Directors: Tara DeGennaro, Nina Gorski

Art Director: Meghan Leal

Photography: Andrew Holmes

Video: Brian Ossip

Rev

When I started at Rev, I was tasked with coming up with an interim design ahead of our full rebrand. I'm proud of where we landed. The rebrand makes today's creative sing. I am proud of the work we did to push the new branding forward before I departed with the company.

BEFORE: Trapped in the 90s, we needed to create an interim designahea
AFTER: An engaging and modern style that stayed on top of trends while always brand-forward.

RetailMeNot

What I loved about this Instagram channel was that we were highly strategic. We landed on a few playful brand-forward themes that focused on being the ultimate savings destination for where you shop or dine. Some key themes included:

• #RMNLife (sharing what the company stands for & for recruiting)

• More Money to Play With (savings origami and signature “R”)

• Wednesday Wisdom (savings or shopping-related quotes)

• Shopping Word of the Day (word & definition shopping, saving or food related

• How We Deal at Home (2020/life under quarantine)

The RetailMeNot Instagram has changed tremendously since I left and is more focused on branded content