Campaign Videos

Restore Hyper Wellness® Sizzle Reel

Created for our 2022 storeRe conference, the video highlights all the Marketing Team accomplished from January to August of that year, and that's just the big stuff.

Restore Hyper Wellness Recruiting Video

This recruitment campaign aims to entice prospective employees to join Restore while re-energizing current ones to feel the purpose of what they do. The campaign needed to speak to employees at all levels of the business. We leaned into our logo dial mark as a rallying cry for the entire company around how we "make our mark" at Restore.

RetailMeNot Content & Campaign Videos

RetailMeNot:
The Real Deal Recommends

The Real Deal Recommends series provided an opportunity for any member of the RetailMeNot team to give a shoutout to some of their favorite products. This product roundup about organizational tools was the most-watched The Real Deal Recommends video throughout 2019–2020, reaching over 350k views and earning more than $41k in sales. The accompanying blog article can be found here.

RetailMeNot:
Get Cash Back in a Snap

Cash back gets social. I wrote, styled, and starred in this one. It was first published organically on Instagram but later found huge success in paid media.

How We Deal at Home: DIY Dog Grooming

The How We Deal at Home series invited RetailMeNot employees to share a skill developed during quarantine. Here we feature one of my dogs and his new summer 'do.

RetailMeNot Branded Content Videos

In 2017, I made the business case to invest in a state-of-the-art content studio to own the brand storytelling through an emerging medium (at that time). It paid off in dividends as the program generated $2mm in revenue through the branded content program. Here is a simple example of one of the videos we created for CVS.

RetailMeNot Quick Pitch Video

This quick-pitch video was housed on an affiliate site where advertisers could learn more about RetailMeNot's reach and how to work with us.

RetailMeNot:
Cash Back Campaign

Cash Back Day is a national holiday RetailMeNot launched in 2019. It soon became our official kickoff to the holidays. In this video, we played off of 2020 being a tough year but getting Cash Back with RetailMeNot could make things a little easier. That year, we made our Cash Back holiday stretch over two days providing more opportunities for consumers to earn money.

The Restore Hyper Wellness Team

Creative Director, Writer: Krista Maloney

Senior Art Directors: Tara DeGennaro, Nina Gorski

Photography: Andrew Holmes

Video: Brian Ossip

Directors (Make Your Mark): Krista Maloney, Adam Szarmack, and Adam Turner

Production Team (Make Your Mark): Missio Creative

The RetailMeNot Team

Video Producer: Brandon Norris

Video Editor: Kelsey Duncan

Designers: Tracy Greene, Brandon Norris

Writers: Krista Maloney, Noelle Buhidar, Caitlin Quinn

Creative Director: Krista Maloney