Brand Redesigns
Restore 2.0
In one quarter, we successfully repositioned the Restore website to be more results oriented. It begins with addressing clients' unique health and wellness goals. The site touts our medical expertise, personalized plans and science-backed therapies. Our mission is to help humans live better so they can do more of what they love.
Restore's Old Site
The original site mirrored a brand campaign produced before my tenure. At that time, the emphasis was about doing more but never dug into how we help clients achieve that.
Rev Rebrand
When I started at Rev, the company had just begun overhauling its brand and value props. In collaboration with our agency partner, we delivered a complete rebrand in eight months, including our new logo, voice and tone, fonts, colors, and personality.
The new colors, image treatments, and logo shine in comparison to what Rev was.
Rev's Old Site
The logo, colors, and fonts were extremely dated, making the site look less effective than those of our competitors. It was drab, dull, and uninviting.
LowestMed to RxSaver Reskin
RxSaver, formerly LowestMed
In 2018, RetailMeNot acquired LowestMed, a site focused on prescription savings for its users. This acquisition required reskining the site to integrate it into RetailMeNot's arsenal of savings tools.
LowestMed
RedPlum to RetailMeNot Everyday Rebrand
RetailMeNot Everyday
In 2018, RetailMeNot was acquired by Harland Clarke Holdings, which operated the RedPlum newspaper insert. We rebranded it as RetailMeNot Everyday. The refreshed look is more eye-catching with new fonts and colors.
RedPlum
Redplum was so boring. Its lack of presence and visual interest makes it easy to question the booklet's trustworthiness.
RetailMeNot Welcome Series
The original RetailMeNot welcome series desperately needed an update. Not only had our branding changed, the value props did, too. The new series highlighted the new design and illustration style while providing the day's best deals upon the very first interaction. The welcome emails that followed eased customers into our vast suite of products so they can save money anytime, anywhere. Our new strategy resulted in a 30% lift in engagement.
Old Welcome Series
RetailMeNot Specialty Emails
The Real Deal by RetailMeNot Newsletter
As the blog became a revenue driver, we knew we needed a way to make our newsletters feel just as dynamic as the words on our landing pages and in our videos, with shoppable content and tips from our Editor-in-Chief. The modular design provided plug-and-play modules for flexibility in customization.
Newsletter Predecessor
The old newsletter lacked a clear content hierarchy, customization options, and opportunities to highlight special events or offers.
RetailMeNot App
The app was redesigned to provide better a UX experience. The look and feel leaned into our new illustration style and colors making it feel more dynamic and personal.
